Where early-stage founders find clarity.

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    • Welcome!
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    • Partner With Us
    • About CSE
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  • Welcome!
  • Startup Resources
  • Founder Features
  • Partner With Us
  • About CSE
VIEW THE CALENDAR!

Stage 1: Problem Validation

From Hypothesis to Evidence

Stage 1 exists to explore a core question:
“Is this problem real, urgent, and widespread enough to justify building a solution?”


This stage is typically defined by evidence-gathering rather than enthusiasm alone.

What founders are often working to understand by the end of Stage 1

By the end of Stage 1, founders often have signals that help them:


  • Confirm the problem exists beyond their own experience
     
  • Identify who experiences it most acutely
     
  • Understand urgency and frequency
     
  • Recognize existing alternatives and workarounds
     
  • Separate meaningful signal from polite interest
     
  • Decide whether the problem is worth solving at all

Phase 1 — Customer Discovery Discipline

Goal: Gather real signal rather than affirmation


At this phase, founders are often considering:


  • Who they are talking to — and who they may be unintentionally avoiding
     
  • Which questions surface lived pain versus abstract opinions
     
  • How patterns are documented across conversations rather than relying on anecdotes
     

Artifact: A documented set of repeated pain statements surfaced across conversations with real people.

Phase 2 — Urgency & Frequency Testing

Goal: Explore whether the problem creates pressure to act


Founders commonly look for clarity around:


  • How often the problem occurs
     
  • What consequences show up when it goes unresolved
     
  • What typically triggers someone to seek a workaround
     

Artifact: A clear articulation of urgency and frequency grounded in observed examples.

Phase 3 — Market Reality Check

Goal: Understand the competitive and behavioral landscape


At this stage, founders often examine:


  • How people solve the problem today
     
  • Why existing options may fall short for certain users
     
  • What friction or inertia might prevent switching
     

Artifact: A grounded view of current alternatives and behavioral inertia.

Phase 4 — Validation vs Politeness

Goal: Distinguish real signal from false positives


Founders frequently pay attention to:


  • How people behave after conversations conclude
     
  • Whether follow-up questions emerge or interest fades
     
  • Willingness to invest time, data, or access
     

Artifact: A signal lens that helps differentiate interest from commitment.

Stage 1 Principle: Validation is earned through repetition

What is commonly delayed during Stage 1

Signals a founder may be lingering in Stage 1

Signals a founder may be lingering in Stage 1

At this stage, founders often hold off on:


  • Building features
     
  • Pitching solutions prematurely
     
  • Inflating validation signals
     
  • Assuming willingness to pay
     

<< STAGE 0

Signals a founder may be lingering in Stage 1

Signals a founder may be lingering in Stage 1

Signals a founder may be lingering in Stage 1

Being in Stage 1 is normal.
Remaining here for an extended period can sometimes indicate uncertainty.


Common patterns include:


  • Many conversations, but an inconsistent problem description
     
  • Positive feedback without urgency or behavioral follow-through
     
  • Engaging too broad an audience instead of a defined segment
     
  • Using “we need more validation” to avoid making a decision

Exit Criteria (Stage 1 → Stage 2)

Signals a founder may be lingering in Stage 1

Exit Criteria (Stage 1 → Stage 2)

Founders usually feel ready to move forward when:


  • The problem is described consistently without prompting
     
  • Urgency shows up repeatedly across conversations
     
  • There is clarity around who the solution would be built for — and who it would not
     

stage 2 >>

Stage 1: Chicago Organizations and Resources

Chicago Tech Scene Navigator 🧭

The Chicago Tech Scene Navigator serves as a dynamic guide aimed at assisting founders in navigating the vibrant landscape of Chicago. This resource simplifies the process for early-stage founders to connect with essential tools, networks, and opportunities throughout the city.

1871 Build Programs

Serves: First-time and early-stage founders exploring problem spaces and customer needs

Fit: Entry-level programs and workshops help founders pressure-test assumptions and refine problem understanding prior to solution development.

MATTER

Serves: Healthcare and digital health founders validating problems with providers, payers, and operators


Fit: Provides direct industry access and structured pathways to test whether healthcare problems are real, urgent, and worth solving before building.

Polsky Center I-Corps

Serves: Founders (often technical or research-backed) testing whether a real buyer 


Fit: Structured customer discovery program explicitly designed to validate problem hypotheses through direct buyer interviews before solution commitment.

The Garage @ Northwestern — Jumpstart Pre-Accelerator

Serves: Student, alumni, and first-time founders exploring early startup ideas
 

Fit: The pre-accelerator is designed to help founders validate real problems and translate early insights into initial solution concepts before committing to full execution.

The Women’s Business Development Center (WBDC)

Serves: Women founders and entrepreneurs building early-stage businesses
 

Why it fits: Provides market research, customer discovery guidance, and early business modeling support to validate problems and shape viable solutions before scaling.

Stage 1: 🧠 Resources

Biggest mistakes first-time founders make

Starting a Startup? Here's how to pick your market first

Y Combinator Managing Director and Group Partner Michael Seibel on the biggest mistakes first-time founders make.

Starting a Startup? Here's how to pick your market first

Starting a Startup? Here's how to pick your market first

A reality check on why market size, timing, and ambition matter early—illustrating how even strong teams fail when the opportunity is structurally too small.

9 Tips for early customer development conversations

Practical guidance for early founders on how to run customer development conversations that surface real behavior, not polite feedback—so you can validate the problem before building or fundraising.

Startup founders guide to user interviews

Building confidence in yourself and your ideas

A clear explanation of why market size and timing determine startup outcomes, helping founders avoid building great products in opportunities that can’t support real growth.

Building confidence in yourself and your ideas

Building confidence in yourself and your ideas

Building confidence in yourself and your ideas

Explore insights on building confidence in your startup idea, avoiding superficial validation, and staying focused on true progress and conviction as a founder.

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